National Program BRANDS of
During the last 15 years the Russian economy has changed significantly. Great number of Russian companies and enterprises has emerged and a lot of them managed to build the leading national brands. They have proved their competitiveness on the Russian market. Just they determine the character of the modern Russian business and are the real basis of the market economy development.
In order to highlight the achievements of the private Russian business and attract public attention to its impact on the positive image of
The aim of the project is to determine the most outstanding new Russian brands and to award persons, contributed in building of the leading brands, development of the industry and Russian society.
It is important that it is not companies but entrepreneurs, the true founders of the brands, who are honored. The analysis of all legendary world brands demonstrates that at the heart of success of every of brand is the personality of its founder. Building a leading brand requires outstanding intuition, entrepreneur courage, excellent business skills and strong insight into consumer values. Brand founders are pioneers, accomplished and talented persons, they are the ones of whom people say: they make the world go round.
National Program BRANDSof
The basis of the Program is the annual listing of the leading Russian private companies and most successful Russian brands - THE BEST RUSSIAN BRANDS.
The most recognized brands rated by founders of the listed companies are annually awarded in July during the Official Charity Reception, BRAND&SOCIETY.
Laureates of The BEST RUSSIAN BRAND Award
Dmitriy Zimin Beeline, mobile telecommunications
David Yakobashvili, Mikhail Dubinin, Sergey Plastinin, Gavriil Yushvaev Wimm-Bill-Dann, dairy products and beverages
Mikhail Fridman, Petr Aven Alfa-Bank, financial services
Evgeniy Kurgin, Leonid Melamed ROSNO, insurance
Olga Slutsker World Class, fitness clubs
Andrey Korkunov Korkunov, chocolate
Sergey Arhipov, Sergey Kogevnikov Russian Radio, radio-station
Peter Gerwe CTC, TV-channel
Mikhail Kusnirovich Bosco di Ciliegi, luxury goods and shops
Vladimir Yakovlev Kommersant, publishing
Taimuraz Bolloev Baltika, brewery
Rustam Tariko Russian Standard, vodka
The program is organized under support of
Council of Federation of the Federal Assembly of the RF
Ministry of Economic Development of the RF
Ministry of Culture of the RF
Russian Union of Industrialists Entrepreneurs