THIRD BRAND LEADERS SUMMIT

BRAND LEADERS SUMMIT

13-14 DecebMBer, 2005

Swissotel, Moscow

The third annual meeting of CEOs of the largest companies will be held on DecebMBer 13-14 2005 at the Moscow Swissotel. The main topics of the Summit are dedicated to the management of a brand as a business asset.

Agenda

DecebMBer 13, 2005

10.15-12.00 Session 1. Measuring the Return on Brand Investment.

12.20-14.00 Session 2. Managing a brand while M&A. Strategy of internal and external communications.

15.00-16.40 . Session 3. Gaining The Ear Of The CFO & Proving The Demonstrable Effect Of Brand Investment On Intangible Values And Tangible Metrics Such As Stock Price.

DecebMBer 14, 2005

10.00 -12.00 Session 4. Innovation In Business Strategy & Process - Carving Out A More Corporate, Strategic Role For Branding. Defining exactly how much importance should be placed on the consumer and how much credence should be given to customer insight - where should the customer fit into corporate objectives?

12.20-14.00. Session 5. Rebranding Without a Crisis: The Challenge of Undertaking A Rebranding Effort When Business Is Good. Moving the brand beyond the category and appraising whether this is the correct focus for the business: to extend or not to extend?

15.00-16.40. Session 6. Brand Protection Strategy as a way of business growth. Franchise and License.

17.00 Reception

Speakers and Summit participants: Chiefs and Officials from Ministry of Economic Development and Trade, CEOs and GMs of Russian and Foreign owners of the most successful brands on the Russian market as well as professionals from the leading Research and Investment companies.

WHO SHOILD ATTEND:

Presidents
Business Owners and General Managers
Vice Presidents and Directors of: Marketing, Corporate Communications, Corporate Brand/Identity, Public Relations, Brand Management and Advertising
Corporate Planners
and all other professionals involved in developing winning brands.

DEFINING RESULTS FOR YOU BUSINESS WILL COME FROM THIS EVENT THROUGH:

Exploring and what a strong brand can do for your overall company value
Synergistic branding; what are the synergistic benefits of your brand (multiple channel)
Measuring brand effectiveness across channels
Assessing the total value of your brand
Harmonization of brand portfolio after merger/acquisition; brand valuation after consolidation
Discussing how to use your brand in campaigns(long term repositioning/price level/managing the crisis)
Understanding the value of Brand protection
Leveraging brand equity to improve investor relations

Registration fee per one person from a company is 875 euro (synchronic translating, Summit booklet, coffee breaks, lunches and reception are included).

Registration:

+7 (095) 787 85 62/63 p.

+7 (095) 298 17 07 f.

E-mail: bbestbrand@bbestbrand.ru