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BRAND LEADERS 13-14 DecebMBer, 2005 Swissotel, The third annual meeting of CEOs of the largest companies will be held on DecebMBer 13-14 2005 at the Moscow Swissotel. The main topics of the
Agenda DecebMBer 13, 2005
12.20-14.00 Session 2. Managing a brand while M&A. Strategy of internal and external communications. 15.00-16.40 . Session 3. Gaining The Ear Of The CFO & Proving The Demonstrable Effect Of Brand Investment On Intangible Values And Tangible Metrics Such As Stock Price. DecebMBer 14, 2005 10.00 -12.00 Session 4. Innovation In Business Strategy & Process - Carving Out A More Corporate, Strategic Role For Branding. Defining exactly how much importance should be placed on the consumer and how much credence should be given to customer insight - where should the customer fit into corporate objectives?
12.20-14.00. Session 5. Rebranding Without a Crisis: The Challenge of Undertaking A Rebranding Effort When Business Is Good. Moving the brand beyond the category and appraising whether this is the correct focus for the business: to extend or not to extend? 15.00-16.40. Session 6. Brand Protection Strategy as a way of business growth. Franchise and License.
17.00 Reception Speakers and Summit participants: Chiefs and Officials from Ministry of Economic Development and Trade, CEOs and GMs of Russian and Foreign owners of the most successful brands on the Russian market as well as professionals from the leading Research and Investment companies.
WHO SHOILD ATTEND:
DEFINING RESULTS FOR YOU BUSINESS WILL COME FROM THIS EVENT THROUGH:
Registration fee per one person from a company is 875 euro (synchronic translating, Registration: +7 (095) 787 85 62/63 p. +7 (095) 298 17 07 f. E-mail: bbestbrand@bbestbrand.ru
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