SUCCESSFUL RUSSIAN BRANDS STAND UNITED!
«Successful Russian Brands, Stand United!» – this was the main slogan, formulated by the participants of the Leading Brands Summit organized by the World Brand Academy in Moscow, DecebMBer 13-14th.
The 3rd annual meeting of Russian business leaders demonstrated a truly new level of business development in Russia. Russia has recently seen the emergence of new major companies in non-commodity sectors that have become the leading national brands, proven their competitiveness and ready to go global. They form a new image of today’s Russia and its economy. And it is all about prestige and status of our country today and in the long run.
According to Alexander Davankov, Chairman and CEO of Faberlic, «RUSSIA’S FUTURE DEPENDS ON WHETHER ITS LEADING BRANDS ESTABLISH THEIR PRESENCE IN THE WORLD».
The forum participants reiterated their commitment to play an important role in the global economy. All Russian brands that participated in the forum are very aggressive on the post soviet space, are entering the European markets, the Middle East and America. So for them, entering the global market is no longer a fantasy or a far-fetched objective. It is reality.
Major investment firms are very enthusiastic about Russian companies. According to Anna Kozina, Investment Director of Baring Vostok Capital Partners, «Any company that has managed to build a strong brand in Russia’s extreme conditions deserves our attention as a potential partner».
Joining forces and demonstrating the highest achievements of Russia’s business, providing public acclaim of leading national brands is the top priority task of today and is an absolute priority of the World Brand Academy.
To celebrate Russia’s leading brands and provide public valuation of their contribution to the successful image of our country, the World Brand Academy has introduced THE bbest RUSSIAN BRANDS, the annual rating of Russia’s leading brands.
The list of nominees will be announced in mid January and the rating’s top 10 will be awarded on the 20th of February in the White Hall of the State Museum of Fine Arts.
For further details, please contact us at:
Tel: +7 (495) 787 85 63
Fax: +7 (495) 298 17 07
Alexander Davankov, «Faberlic»
Evgeniy Chichvarkin, «Evroset»